Let's make a logo!
The following questions are designed to help me connect to your vision so that I may create a logo that makes magic for you and whatever your logo represents.
Your thoughtful and concise answers to these questions will greatly help me to craft the logo that your business/project/brand* deserves.
If you would rather copy, paste, & answer the questionnaire in an email or google doc instead, please scroll to the bottom of the form for the full list of included questions & a link to my email.
*Please note that the rather insipid term brand is used below as a catch-all to refer to whatever it is you are looking to create a logo for.
FULL LIST OF INCLUDED QUESTIONS TO COPY, PASTE, & EMAIL (or to pilfer for your own design biz :) just send me a thanks if you do!).
EMAIL YOUR ANSWERS TO: firstname.lastname@example.org
easiest way to do this is to click the email link above, then copy & paste questions directly into the blank email you've just created. save as draft and get to work! or, if you are working collaboratively, consider creating a google doc and sharing your answers with me that way.
CONTACT INFO & THE BASICS
Your preferred pronouns:
The budget for this project:
When do you hope your logo to be ready to use:
What is the name of your business / brand?
What is your brand’s story? If you don’t know, try describing your brand in ten words or less.
What/who is your target market & audience?
What do you want your logo to achieve?
How do you want your logo to make people feel?
Are there any images or symbols you associate with your brand?
If you were to pick three “family” members for your brand — three other brands whose logos and branding feel similar to the vision you have for your own — what would they be?
Does your brand have a tagline?
Do you want your logo to incorporate your tagline?
Are there any colors or images you DO want to see in your logo?
How about any colors or images that you DO NOT want to see in your logo?
Is there anything that you feel MUST be included in your logo?
How do you currently plan to use your logo? Please list all current expected uses, for ex: signage, stationary, merchandise, etc.
If you already have an idea or vision in mind for your logo, please describe it here.
Logos come in all different formats. Please list your preference from the following list, leaving out whatever you don’t want for your logo: Text + Image; Text Only; Image Only
Please pick one from each of the following word groupings. List your choices below: Traditional / Modern ; Minimal / Maximal ; Exuberant / Reserved ; Serif / Sans Serif ; Silly / Serious ; Animal / Mineral / Vegetable / Machine ; Physical / Metaphysical ; Night / Day ; Work / Play
A NOTE TO FELLOW DESIGNERS: please feel free to use all or parts of this questionnaire for your own logo client intake purposes. while I don't do that much logo work any more, I took the time to create this page in hopes of adding something more accessible, creative, and effective to the existing library of available logo questionnaires one can find on the webs. what i found when i looked was so boring, out dated, and quite frankly dumb that it felt like i didn't have a choice. (when will the design world realize its going to die if it refuses to open it's gates and grow? )
if you like this questionnaire and decide to use it yourself, please consider sending me a thanks or donating a few bucks to your local arts organization.