Logo Questionnaire

Let's make a logo!

The following questions are designed to help me connect to your vision so that I may create a logo that makes magic for you and whatever your logo represents.

Your thoughtful and concise answers to these questions will greatly help me to craft the logo that your business/project/brand* deserves.

If you would rather copy, paste, & answer the questionnaire in an email or google doc instead, please scroll to the bottom of the form for the full list of included questions & a link to my email.

*Please note that the rather insipid term brand is used below as a catch-all to refer to whatever it is you are looking to create a logo for.

REQUIRED BASICS

* Indicates required field

Your Name *

First

Last

Your E-Mail Address *

Your preferred pronouns *

What is the budget for this project? *

When do you hope your logo to be ready for use? *

OOH, HELLO! IT'S QUESTION TIME :)
Please read the following questions & then take some time to think about them before answering. You are not required to answer all of them, but the more questions you answer thoughtfully and concisely the easier it will be for me to make your logo magic happen.

You may prefer to write your answers in a separate application and copy & paste them into the rather limited text boxes below.

Or, you can scroll down past the form and copy, paste & answer the questionnaire in an email or google doc to me instead.

A NOTE: Try to view this exercise as an opportunity to expand and/or solidify your understanding and conception of your brand!

What is your brand's name? *

What is your brand’s story? If you don’t know, try describing your brand in ten words or less. *

What/who is your target market & audience? *

What do you want your logo to achieve? *

How do you want your logo to make people feel? *

Are there any images or symbols you associate with your brand? *

If you were to pick three “family” members for your brand — three other brands whose logos and branding feel similar to the vision you have for your own — what would they be? *

Does your brand have a tagline? If so, what is it? *

If so, do you want your logo to incorporate your tagline? *

Are there any colors or images you DO want to see in your logo? *

How about any colors or images that you DO NOT want to see in your logo? *

Is there anything that you feel MUST be included in your logo? *

How do you currently plan to use your logo? Please list all current expected uses, for ex: signage, stationary, merchandise, etc. *

If you already have an idea or vision in mind for your logo, please describe it here. *

Logos come in all different formats. From the following list, please list your preference, leaving out whatever you don't want for your logo.
TEXT + IMAGE
TEXT ALONE
IMAGE ALONE

Please list your preference here *

WORD CHOICE
The following is a series of word pairings. Please select the word from each pair that resonates with your brand the most.

Traditional / Modern *

Minimal / Maximal *

Exuberant / Reserved *

Serif / Sans Serif *

Silly / Serious *

Animal / Mineral / Vegetable / Machine *

Physical / Metaphysical *

Day / Night *

Work / Play *

Tell me all about it!

FULL LIST OF INCLUDED QUESTIONS TO COPY, PASTE, & EMAIL (or to pilfer for your own design biz :) just send me a thanks if you do!).

EMAIL YOUR ANSWERS TO: ellen@ellenarnstein.com
easiest way to do this is to click the email link above, then copy & paste questions directly into the blank email you've just created. save as draft and get to work! or, if you are working collaboratively, consider creating a google doc and sharing your answers with me that way.

CONTACT INFO & THE BASICS
Your name:

Your e-mail:

Your preferred pronouns:

The budget for this project:

When do you hope your logo to be ready to use:

What is the name of your business / brand?

THE DETAILS
What is your brand’s story? If you don’t know, try describing your brand in ten words or less.

What/who is your target market & audience?

What do you want your logo to achieve?

How do you want your logo to make people feel?

Are there any images or symbols you associate with your brand?

If you were to pick three “family” members for your brand — three other brands whose logos and branding feel similar to the vision you have for your own — what would they be?

Does your brand have a tagline?

Do you want your logo to incorporate your tagline?

Are there any colors or images you DO want to see in your logo?

How about any colors or images that you DO NOT want to see in your logo?

Is there anything that you feel MUST be included in your logo?

How do you currently plan to use your logo? Please list all current expected uses, for ex: signage, stationary, merchandise, etc.

If you already have an idea or vision in mind for your logo, please describe it here.

Logos come in all different formats. Please list your preference from the following list, leaving out whatever you don’t want for your logo: Text + Image; Text Only; Image Only

Please pick one from each of the following word groupings. List your choices below: Traditional / Modern ; Minimal / Maximal ; Exuberant / Reserved ; Serif / Sans Serif ; Silly / Serious ; Animal / Mineral / Vegetable / Machine ; Physical / Metaphysical ; Night / Day ; Work / Play

A NOTE TO FELLOW DESIGNERS: please feel free to use all or parts of this questionnaire for your own logo client intake purposes. while I don't do that much logo work any more, I took the time to create this page in hopes of adding something more accessible, creative, and effective to the existing library of available logo questionnaires one can find on the webs. what i found when i looked was so boring, out dated, and quite frankly dumb that it felt like i didn't have a choice. (when will the design world realize its going to die if it refuses to open it's gates and grow? )

if you like this questionnaire and decide to use it yourself, please consider sending me a thanks or donating a few bucks to your local arts organization.